From John Quelch, The Economist
As he left Rupert Murdoch’s office at the Sun newspaper clutching a fat cheque, John Quelch realised he was interested in business. He was a history student at Oxford and had not previously given the subject much thought. But in 1972 he stepped in to help Cherwell, the student rag, after cocky editors (for such people can occasionally be found at that university) had driven it, in his view, into the river after which it was named.
The young Mr Quelch displayed a certain chutzpah, too. He turned up at Mr Murdoch’s office with a rudimentary business plan “which wouldn’t have passed muster with any accountant”, and walked out with a sizeable sum. Cherwell’s editors were duly dispatched. One, Peter Stothard, went on to edit the Times. The other, Howard Davies, became chairman of Britain’s Financial Services Authority. Mr Quelch took over at Cherwell.
It was this first brush with business that encouraged Mr Quelch to take an MBA. But in the glum 1970s in Britain it was unfashionable for a student to show an interest in management. (Indeed, it would be another 24 years before Oxford opened a business school.) So he headed to America, first to Wharton and then to Harvard Business School, where he stayed for most of his career and became a star professor of marketing. He also had a brief stint as dean of the London Business School.
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The sixth issue of Volume 10 of