Quick intuitive decisions foster more charity and cooperation than slow calculated ones

Our lives are governed by both fast and slow – by quick, intuitive decisions based on our gut feelings; and by deliberate, ponderous ones based on careful reflection. How do these varying speeds affect our choices? Consider the many situations when we must put our own self-interest against the public good, from giving to charity to paying out taxes. Are we naturally prone to selfishness, behaving altruistically only through slow acts of self-control? Or do we intuitively reveal our better angels, giving way to self-interest as we take time to think?

According to David Rand from Harvard University, it’s the latter. Through a series of experiments, he has found that, on average, people behave more selflessly if they make decisions quickly and intuitively. If they take time to weigh things up, cooperation gives way to selfishness. The title of his paper – “Spontaneous giving and calculated greed” – says it all. Read more...